INFORMATION CURVE

1997, Brussels. Invitation in the form of a yellow A4 handout folded into an envelope and mailed in the post. Also published as an advertisement in DE WITTE RAAF #65 Jan/Feb 1997 edition. Benelux art magazine. 

Information Curve was a Sunday afternoon event, from January to April 1997, announced through an advertisement in De Witte Raaf and a mailed invitation. Visitors were received by appointment in the artists’ home and could choose which work to see from a menu of seven titles. Three pieces on the list had not yet been produced; only the concept was presented and discussed. This project combined hospitality, intimacy, and critique, bypassing institutional art world frameworks by opening their private space to anyone. It questioned notions of privilege (noblesse oblige), responsibility, visibility, and surplus within political and economic structures. The spade symbol, drawn from card iconography, referred to reason, challenge and nobility. It also pointed to the project and its title with an emphasis on exchange, and its use of business-language metaphors such as information curve, driving forces, prosperity.
 

Newspaper clipping with a quote from senior executive Ron Baker, Barings Bank, 1996 in the Independent.

Invitation. A4 handout folded into an envelope with the list of titles on the inside.